16.03.2026 Inspiration and trends by Mark VAN DE SANDE Dynamic solar shading at Fulham FC: smart comfort with a Somfy solution Large expanses of glass create a luxurious appearance, and a challenge when it comes to sunlight. At Fulham Pier in London, an intelligent Somfy solution demonstrates how technology, design and comfort can come together perfectly. Next to Fulham FC’s stadium in London, a completely new construction is taking shape: Fulham Pier. The development will include restaurants, a hotel, a spa and event spaces. All areas overlook the River Thames. The view is unique, but large windows also allow in a great deal of sunlight. Architects therefore looked for a solution that: enhances comfort preserves the view fits perfectly with the design The result was the choice of a Somfy solution for dynamic solar shading. Fulham Pier is an inspiring example of how dynamic solar shading works with the sun to enhance comfort indoors. Dynamic solar shading is also increasingly being applied in residential settings. Rising outdoor temperatures and the growing impact of overheating in homes call for effective solutions. Dynamic solar shading helps create a comfortable indoor climate both in summer and winter. Let your blinds and outdoor sun protection do the thinking. Discover truly effective solar shading Large glass facades give a building a luxurious appearance. But abundant sunlight can also bring heat, glare and fluctuating comfort levels. At Fulham Pier, an intelligent Somfy solution shows how dynamic solar shading brings together comfort, design and technology in a powerful way. The result: a pleasant indoor environment, without the technology being visible. Fulham FC and the Somfy solution In places where people gather, comfort matters. Think of restaurants, hotels and sports venues. Visitors want to sit comfortably, maintain a clear view and enjoy the space around them. Large windows contribute to that experience. They bring in natural light and create an open atmosphere. Yet they also present a challenge. The sun can heat spaces quickly, bright light can cause glare, and the weather changes throughout the day. That is why more and more buildings are choosing dynamic solar shading. At Fulham Pier in London, a smart Somfy solution demonstrates how comfort, aesthetics and energy efficiency can be combined seamlessly. Dynamische solar shading: comfort that moves with you The sun moves. Temperatures rise. Light conditions change every hour. With dynamic solar shading, a building responds instantly. Sensors measure light levels and temperature, and the system automatically adjusts the shading. more shade during intense sunlight more daylight when the sun weakens a more stable indoor climate greater comfort for visitors This keeps indoor spaces pleasant while preserving the view outside. Fulham Pier: a new area on the Thames Around Fulham FC’s stadium, Fulham Pier is creating an entirely new destination. The development will include restaurants, a hotel, a spa and event spaces. Its location along the River Thames makes the project truly special. Large glass facades bring the river views indoors, adding atmosphere and quality to the space. At the same time, they require intelligent control of light and heat. For that reason, architects and specialists chose a Somfy solution that automatically controls the solar shading. This ensures every space achieves the ideal balance between light, comfort and visual appeal. 7 ways dynamic solar shading makes the difference The implementation at Fulham Pier clearly demonstrates what smart solar shading can deliver. automatic response to sunlight and temperature improved visual comfort for visitors protection against overheating reduced energy consumption within the building preservation of views and daylight integration with smart building systems such as KNX technology that operates quietly and almost invisibly Visitors notice one thing above all: it simply feels comfortable. And that makes all the difference. How a Somfy solution strengthened the project The Somfy solution played a role early in the design phase. Architects, engineers and specialists worked together to align technology and design. Each space requires its own atmosphere. A restaurant needs different lighting conditions than a hotel room or spa. The teams therefore carefully considered: the amount of daylight in each space the function of the room fabrics, colours and finishes integration with other building systems Somfy UK then carried out the installation of the motors, controls, cabling and KNX integrations. Weather stations continuously monitor outdoor conditions, allowing the system to respond immediately whenever light levels or temperature change. This keeps the indoor climate calm and comfortable, even when the weather outside shifts quickly. Why dynamic solar shading is becoming increasingly important More and more buildings are adopting dynamic solar shading. It is not just about comfort, it is also about using energy more intelligently. When solar shading automatically responds to heat and sunlight, indoor spaces stay cooler. As a result, climate control systems do not need to work as hard. This helps reduce energy consumption and prepares buildings for the future. It is precisely this combination that makes smart solar shading so powerful: greater comfort greater control greater energy efficiency a calmer, more refined design Where technology and design work together Projects such as Fulham Pier demonstrate how smart technology and strong architectural design can complement each other perfectly. The technology remains in the background, but the result is immediately noticeable. A pleasant temperature. Less glare. A space that stays balanced throughout the day. For modern buildings, dynamic solar shading is quickly becoming the smart standard. Discover today how a Somfy dynamic solar shading solution can make your building more comfortable, more intelligent and more energy efficient. Discover more about dynamic solar shading Find out more Categories Inspiration and trends Disqus is inactive